The Chronicles of Narnia: Narnia Film Ends AFA Boycott
The Chronicles of Narnia: Narnia Film Ends AFA Boycott
This blog post has some interesting comments on the AFA boycott. But for me what also made the post interesting were some facts about the movie's production:
But let's also be clear on this fact: Disney is not responsible for bringing Narnia to the screen. Walden Media is; Disney merely signed on as a producing and distribution partner. Walden Media commissioned the script, and hired the director. Walden Media initiated the project, and the film's executive producer is Douglas Gresham—who just happens to be C.S. Lewis' devoted stepson, and a passionate Christian. And Disney is doing nothing outrageously new in hiring publicists to promote the film to Chrisitan audiences.
What Disney is doing is simply making good business decisions.
Business decisions, not religious or moral decisions.
This blog post has some interesting comments on the AFA boycott. But for me what also made the post interesting were some facts about the movie's production:
But let's also be clear on this fact: Disney is not responsible for bringing Narnia to the screen. Walden Media is; Disney merely signed on as a producing and distribution partner. Walden Media commissioned the script, and hired the director. Walden Media initiated the project, and the film's executive producer is Douglas Gresham—who just happens to be C.S. Lewis' devoted stepson, and a passionate Christian. And Disney is doing nothing outrageously new in hiring publicists to promote the film to Chrisitan audiences.
What Disney is doing is simply making good business decisions.
Business decisions, not religious or moral decisions.
