Narnia is Nirvana for Zondervan
It will be interesting to see how this plays out.... I never thought of this before, but we could potentially see way more people reading the Narnia Series than LOTR
Narnia is Nirvana for Zondervan:
"The Lord o the Rings books sold about a million copies a year before the blockbuster movies. Since the movie series, about 20 million copies a year have sold.
'Narnia has even more potential because it is so much more accessible than Lord of the Rings,' said Alicia Mey, senior director of marketing at Zondervan's Zonderkidz division, which is responsible for the Narnia promotions. She was referring to the sometimes complicated narrative in Lord of the Rings."
Narnia is Nirvana for Zondervan:
"The Lord o the Rings books sold about a million copies a year before the blockbuster movies. Since the movie series, about 20 million copies a year have sold.
'Narnia has even more potential because it is so much more accessible than Lord of the Rings,' said Alicia Mey, senior director of marketing at Zondervan's Zonderkidz division, which is responsible for the Narnia promotions. She was referring to the sometimes complicated narrative in Lord of the Rings."
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